ComeOn! has partnered with EYEBALLERS to enhance Swedish esports, focusing on talent development and community engagement. This collaboration aims to foster sustainable growth, support emerging players, and strengthen the esports ecosystem in Sweden, reinforcing both brands' commitment to the gaming community.
ComeOn Group has partnered with AxiumAI to support the evolution of personalisation across its proprietary sportsbook platform. The collaboration focuses on real-time, contextual engagement, enabling more timely and relevant interactions across key moments in the player journey.
ComeOn!, the flagship brand of ComeOn Group, today announced the launch of its new TV campaign ahead of the 2026 World Cup, marking its largest multi-market brand investment to date.
The campaign sees the return of Emmy-winning actor Jeremy Piven, following a strong 2025 collaboration that earned a nomination for Sweden’s prestigious 100-wattaren award for marketing effectiveness.
Building o
ComeOn Group has partnered with Kambi Group for a multi-year data integration, enhancing its sportsbook platform with Kambi's esports odds through Abios. This collaboration aims to elevate personalized betting experiences while strengthening ComeOn's offerings in regulated markets.
ComeOn Group launches a major marketing campaign in Ontario, featuring brand ambassador Jeremy Piven. The initiative highlights its commitment to growth through a full sportsbook offering, enhanced media strategy, and personalized entertainment experiences within the competitive iGaming market.
ComeOn Group has been named Great Place to Work at the International Gaming Awards, held on 18 January at the InterContinental Barcelona. The award recognises the company’s people-centric culture and strong operational momentum as a leading global iGaming operator.
With more than 600 employees across multiple European locations, ComeOn Group has built a workplace where collaboration, trust, and
ComeOn Group strengthens its leadership team with key appointments, including Michela Tabone Valetta as Chief People Officer. These strategic hires in various departments aim to support sustainable growth and operational excellence as the company expands in regulated markets.
ComeOn Group has reached 21st in the 2025 EGR Power 50 rankings, driven by expansion and product innovation in regulated European markets. CEO Juergen Reutter emphasizes proprietary technology and AI to enhance competitiveness and sustain growth amidst industry challenges.
888 will enter the Netherlands through a partnership with ComeOn Group, leveraging ComeOn's platform to provide premier gaming experiences. The initiative aims to enhance the 888 brand's presence in regulated markets, delivering diverse options for Dutch players.
ComeOn Group has launched a global sponsorship strategy, partnering with Danish football clubs AC Horsens, HB Køge, and FC Fredericia. This initiative aims to unite fans through memorable moments in football while enhancing community engagement and promoting their innovative betting platform.
ComeOn Group has partnered with Culture Amp to enhance employee engagement and workplace culture. This collaboration aims to empower employees, streamline HR processes, and provide actionable insights for informed decision-making, reinforcing ComeOn's commitment to a people-centric strategy and continuous improvement.
ComeOn Group has teamed up with Splash Tech to roll out a new range of real-time, in-game jackpots across key markets - enhancing gameplay across ComeOn’s casino portfolio in a secure and responsible environment.
