ComeOn Group launches betting game "MILLEN" in collaboration with Splash Tech

Tier 1 operator ComeOn Group is thrilled to announce the launch of 'MILLEN', a groundbreaking betting game, where players can win a million SEK by making nine correct betting selections on the most popular games of the week. 'MILLEN', launched in Sweden on the group's flagship brand ComeOn!, is supported by a renewed agreement with technology partner Splash Tech. The successful collaboration that began in 2022 is now being extended to include the Swedish market and further strengthens ComeOn Group's focus on leveraging innovative technologies to continually improve and expand its sports offering.

ComeOn Group has invested strongly in its own proprietary sports betting platform and trading capability which was launched last year and is now making several additions to further enhance the sportsbook player experience with more markets to bet on, more personalisation features and the new exciting betting game 'MILLEN'.

'MILLEN' invites players to win up to 1 million SEK by answering nine questions related to goals, cards, and corners in upcoming football matches, promising to captivate a vast audience of football enthusiasts.

Sherwin Jarvand, Chief Data Officer at ComeOn Group said: “The introduction of ‘MILLEN’ will enhance our product portfolio and will strengthen our commitment to providing secure and first class gaming experiences to our players. Our partnership with Splash Tech goes from strength-to-strength and we are excited to engage with the football community and offer a fun, dynamic way to enjoy sports betting.

Adam Wilson, CEO of Splash Tech said: “We are delighted to partner once again with ComeOn Group for the launch of 'MILLEN'. Our collaboration underscores our shared commitment to innovation and delivering cutting-edge experiences for sports fans. ComeOn Group has been a pleasure to partner with since our initial launch in 2022 and we look forward to many years of continued success.”

About Splash Tech

Splash Tech is a user engagement platform specialising in player acquisition & retention for sports-betting and iGaming. Splash powers content via its proprietary native and web-app technology across every sport, esport and entertainment sector in 18 languages and more than 50 countries.