ComeOn Group partners up with Playtech to further strengthen their player experience

Today, leading iGaming operator ComeOn Group, announced they are entering into a partnership with online gaming software supplier Playtech. This multi-year Casino and Live Casino software partnership will be launched across ComeOn Group’s extensive brand portfolio, including their flagship brands ComeOn!, Mobilebet, Sunmaker and Snabbare.

Playtech offers the latest innovation within Casino and Live Casino software, that will now be available to ComeOn Group’s extensive player base. In addition to the Playtech Casino suite, ComeOn has decided to launch Playtech’s premium Live Casino and table games portfolio giving their players an entertainment-led experience with the excitement of a real casino, with a wide variety of classic games and new games.

This partnership is a strategic move that shows that ComeOn Group continues to work hard to create the best product and brand experiences for its players.

Shimon Akad, Chief Operating Officer at Playtech, said “We are very proud that ComeOn Group has chosen to partner with Playtech. ComeOn is at the forefront of innovation and having the opportunity to work alongside them in multiple markets is hugely exciting for us. With a continued focus on growth in existing and newly regulated markets, Playtech’s core strategy is to offer long-term sustainability for operators and a safe, enjoyable environment for players. This new partnership with ComeOn is a great example of Playtech’s commitment to partnering with the right companies to bring an entertainment-led experience to international audiences across key regulated markets.”

Juergen Reutter, Chief Executive Officer at ComeOn Group, said “We are really excited about our new partnership with Playtech and the upside it will bring to our extensive portfolio of brands and markets. ComeOn Group is going through an exciting period and we have a strong position in the market where Playtech will play a key role moving forward. ComeOn Group will continue driving product innovation on its proprietary Casino platform and we believe that this new collaboration will take things up a notch. As a leading operator our mission is to take the player experience to the next level and we are confident that partnering with Playtech will do just that.”

About Playtech PLC

Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries.

Playtech has in total c.6,400 employees across 24 countries.