ComeOn Group strengthens its leading personalisation strategy by extending their partnership with Optimove

Tier 1 iGaming operator ComeOn Group, is further strengthening its leading data-driven personalisation strategy by extending its partnership with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, ComeOn introduces an innovative personalisation strategy that tailors content to individual preferences, delivering a market leading player experience to its entertainment audiences.

ComeOn is broadening the use of Opti-X, Optimove's Digital Experience Platform (DXP), beyond casino to now include sports on its proprietary platform, allowing for a better and even more customised player experience for ComeOn’s customers. By extending the partnership to cover ComeOn’s proprietary sports betting platform, Optimove will support ComeOn Group in their ambitious growth plans within sports betting.

Sherwin Jarvand, Chief Data Officer at ComeOn Group, said, “Personalisation has always been key to our strategy and powered by our proprietary platform. As we gear up to grow our sportsbook business, it is essential we apply the same ethos across our platform and full product offering. Extending our partnership with Optimove will further enhance the betting and casino experience for all of our customers through personalised onsite experiences as well as automated, dynamic, and relevant CRM content. We are excited to continue our journey with Optimove and deliver best in class, personalised sports betting and casino player engagement.”

Added Matthew Gilbery, Director of Personalization Offering at Optimove, “ComeOn Group is a perfect example of how to tackle personalisation at scale. They embrace full multi-channel personalisation, optimising the customer experience without boundaries. It is organisations like theirs that present challenges and opportunities that drive Optimove to continually improve CRM Marketing for iGaming.”

About Optimove

Optimove is the first Customer-Led Marketing Platform, and the #1 CRM Marketing Solution used by iGaming operators.

Its solutions ensure that marketing always starts with the customer (player) instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

Optimove’s CRM Marketing Solution provides iGaming and Sports Betting operators with the ability to deploy personalised iGaming Experiences across channels, unified player data, AI-led multichannel orchestration, and statistically credible incrementality measurement for every promotion, campaign, and journey.

For more information go to Optimove.com