ComeOn Group teams up with WSF Odds for an unmatched betting experience in Sweden

ComeOn Group announced a new partnership with WSF Odds, a leading provider of player and team proposition betting for the Nordic markets. The partnership with WSF Odds brings innovative and differentiated betting markets to ComeOn's sportsbook offering powered by its proprietary sports betting platform and in-house trading capabilities.

ComeOn Group is a key player in the Nordic sports betting market, known for offering a comprehensive and localised sportsbook betting experience. This partnership with WSF Odds is another step in ComeOn’s sportsbook strategy to provide the best betting experience for its audience. With this partnership ComeOn is now able to offer the widest betting opportunities in the Swedish market and once more setting itself apart from competition.

This includes not just major international events, but a focus on local leagues and sports. The inclusion of local leagues like the Allsvenskan, ensures that fans of Swedish football can engage with their favorite teams and players in ways previously unavailable. WSF Odds is a leader in player and team proposition betting, offering a diverse range of options that give bettors the opportunity to place wagers on team and player performances, events within the game, and team-specific outcomes.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “Partnering with WSF allows us to offer an exclusive betting experience to our audiences. This is another data integration to our in-house sportsbook platform powering our innovative sports betting offering. We are on track with our strategy to double our sportsbook business in the next three years and partnerships like WSF are a key part to achieving our goals.”

Sam Hill, Sales Director at WSF ODDS, said "We are very proud of this partnership with ComeOn, a market leader in the Nordics. Our strategy has always been to enter every geographical market with a very limited number of clients, always choosing the market leader and/or the most innovative bookmaker. This way our products will remain an element of distinction, innovation and quality for our customers."

Looking ahead, ComeOn Group will keep innovating, delivering a best-in-class, localised Sportsbook experience for audiences in the Nordics and beyond. This is enabled by its cutting-edge sportsbook platform and in-house trading capabilities.

About WSF

WSF Odds is the world's first provider to introduce live player props in football. Specializing in innovative betting solutions with a strong emphasis on live betting, WSF Odds aims to revolutionize the industry by transforming every game statistic into a betting market. WSF Odds covers more than 50 football competitions worldwide and operates in Europe, Latam and Africa.