ComeOn puts player protection at the forefront with IBIA membership

Leading iGaming operator ComeOn Group announced the start of a long-term membership with the International Betting Integrity Association (IBIA) with all of the company’s betting brands feeding into the IBIA monitoring and alert platform. Joining IBIA was a natural step as ComeOn is committed to continuously delivering a product experience that allows players to use their platform free from betting-related corruption.

ComeOn joins many of the leading regulated sports betting operators in the world in becoming part of IBIA, with the association’s members accounting for over $137bn (€115bn) of global betting turnover per annum and nearly 50% of all regulated commercial operator online betting activity.

IBIA is committed to reporting suspicious betting identified on its members’ markets to both sport governing bodies and regulators. The membership brings a very sophisticated monitoring and reporting layer to further protect ComeOn’s player base collecting valuable information and bring knowledge around specific behaviours within sports betting. ComeOn Group, as a responsible operator, will continue to enhance their betting products for a safe and protected player experience for their customers.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about joining forces with IBIA. This will enable us to keep protecting our customers and provide a safe and enjoyable player experience, which is of highest priority. IBIA is the most prestigious integrity body globally so it is a badge of honour for us to be joining them.”

Khalid Ali, Chief Executive Officer of IBIA said: “The addition of ComeOn to IBIA’s ranks is another important step for the association as it seeks to expand its global membership of responsible and reputable sports betting operators. IBIA is the only international integrity body run for operators by operators. As a not-for-profit body we are not bound by commercial pressures and can therefore focus on being leaders on betting integrity through the work we undertake for our members and the stakeholders we work with.”

About the International Betting Integrity Association

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. Our members share a common goal of combating betting corruption to protect the integrity of sport and their businesses. Established in 2005 and formerly known as ESSA, we are a not-for-profit association whose members include many of the world’s largest regulated betting operators, active across six continents. Members undergo a rigorous due diligence process and must adhere to our code of conduct committing them to responsible betting practices.

The International Betting Integrity Association’s Monitoring & Alert Platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The bespoke system tracks transactional activity linked to individual consumer accounts, clearly distinguishing it from commercial monitoring systems focused on simple odds movements. The association has longstanding information sharing partnerships with leading sports bodies including FIFA, UEFA, the ITIA and the IOC and many gambling regulators to utilise this data and prosecute corruption. The association maintains a policy of transparency and publishes quarterly integrity reports analysing activity reported on the Platform.

IBIA can be contacted at info@ibia.bet.